Brand System
next is a Brazilian digital bank that was born to talk to a young audience, but in 2022 decided it was time to talk to everyone. So, to show the market that the bank was changing, we created a new visual identity and a new photo shooting. Besides, of course, changing the brand positioning from "make it happen" to "you become", which focuses much more on the consumer.
Client: next | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Amanda Sanromã, Isabelli Vasco
Photographer: Maltchique | Design studio: TÉG | My role: art direction.
Photographer: Maltchique | Design studio: TÉG | My role: art direction.
