3D Illustration set
The visual identity that was developed for PicPay, the largest paying solution app in Brazil, was heavily based on the brand's 3D characters called PicPlayers. So, after some months relying exclusively on the characters' assets, we've felt the need to expand the identity and make some illustrations that could comunicate multiple subjects and app features. The project have 50+ illustrations and is still going on.
Client: PicPay | Creatives: Mateus Yanikian, Isabela Loureiro | 3D: Vitória Ferreira | My role: concept illustrations and lead art direction.
