next bank at CCXP22
CCXP (Comic Con Experience) is a brazilian based, multi-genre entertainment and comic convention.
It is also the largest pop culture festival in the world.
It is also the largest pop culture festival in the world.
next, a bank that has always been close to pop culture, could not be left out of the biggest CCXP of all times.
As the official bank of the event, next was present with activations before, during and after the festival.
The result? The epic happened.
As the official bank of the event, next was present with activations before, during and after the festival.
The result? The epic happened.
The brand was inspired by multiple universes of pop culture to create its own visual identity. Different techniques were used to create the pieces. In addition to traditional techniques (2D and 3D), game development platforms and artificial intelligence had also been applied.
Client: next | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Amanda Sanromã, Isabelli Vasco
Illustrations - Director: Boca Ceravolo | Production: Consulado | Audio: Hefty | My role: concept, creative idea and lead art direction.
Event photos and videos - Director: Isadora Moema | Production: Amarantes
Illustrations - Director: Boca Ceravolo | Production: Consulado | Audio: Hefty | My role: concept, creative idea and lead art direction.
Event photos and videos - Director: Isadora Moema | Production: Amarantes
