This is Bruna
PicPay is the largest paying solution app in Brazil and to advertise it we hired one of the biggest stars in the country: Bruna Marquezine. Due to the lockdown we couldn't shoot our film in a studio, but that helped us to produce something unique: a psychedelic animation showing everything that our app is capable of. And the best part: our star didn't even had to leave her home.
Client: PicPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Henry Mandelbaum, Raphael Mangueira | Directors: Ralph Karam, Aline Lata
Production: Le Cube + LANDIA | Audio: Quiet City | My role: concept, creative idea, film script and art direction.
Production: Le Cube + LANDIA | Audio: Quiet City | My role: concept, creative idea, film script and art direction.
