You become

In 2022, next bank went through strategic changes that required a new brand positioning. Rather than focusing solely on young people, the bank wanted to reach more people. From a relaxed tone to a more inspiring speech. From the "fun" aesthetic to a more realistic look. The bank that carried the signature "Make it happen", now brought people to the center of the conversation with "You become". And to materialize this new positioning, a new campaign.

Client: next | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Amanda Sanromã
Director: Vellas | Production: Saigon Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.

You become

In 2022, next bank went through strategic changes that required a new brand positioning. Rather than focusing solely on young people, the bank wanted to reach more people. From a relaxed tone to a more inspiring speech. From the "fun" aesthetic to a more realistic look. The bank that carried the signature "Make it happen", now brought people to the center of the conversation with "You become". And to materialize this new positioning, a new campaign.

Client: next | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Amanda Sanromã
Director: Vellas | Production: Saigon Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.

You become

In 2022, next bank went through strategic changes that required a new brand positioning. Rather than focusing solely on young people, the bank wanted to reach more people. From a relaxed tone to a more inspiring speech. From the "fun" aesthetic to a more realistic look. The bank that carried the signature "Make it happen", now brought people to the center of the conversation with "You become". And to materialize this new positioning, a new campaign.

Client: next | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Amanda Sanromã
Director: Vellas | Production: Saigon Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.

You become

In 2022, next bank went through strategic changes that required a new brand positioning. Rather than focusing solely on young people, the bank wanted to reach more people. From a relaxed tone to a more inspiring speech. From the "fun" aesthetic to a more realistic look. The bank that carried the signature "Make it happen", now brought people to the center of the conversation with "You become". And to materialize this new positioning, a new campaign.

Client: next | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Amanda Sanromã
Director: Vellas | Production: Saigon Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.

You become

In 2022, next bank went through strategic changes that required a new brand positioning. Rather than focusing solely on young people, the bank wanted to reach more people. From a relaxed tone to a more inspiring speech. From the "fun" aesthetic to a more realistic look. The bank that carried the signature "Make it happen", now brought people to the center of the conversation with "You become". And to materialize this new positioning, a new campaign.

Client: next | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Amanda Sanromã
Director: Vellas | Production: Saigon Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.