Break the habit

A lot of people don't even realize the problems involved in paying things. They are used to standing in line to make payments, leaving the house to pay bills, carrying a wallet and so on. PicPay wants people to break the habit, showing that they can pay for everything in a different and much easier way. And to bring this message PicPay called the brand ambassador and famous brazilian popstar, IZA.

Client: PicPay | CD: Raphael Mangueira | Creatives: Mateus Yanikian, Amanda Sanromã | 3D: Vitória Ferreira
Director: Ian SBF | Production: O2 Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.

Break the habit

A lot of people don't even realize the problems involved in paying things. They are used to standing in line to make payments, leaving the house to pay bills, carrying a wallet and so on. PicPay wants people to break the habit, showing that they can pay for everything in a different and much easier way. And to bring this message PicPay called the brand ambassador and famous brazilian popstar, IZA.

Client: PicPay | CD: Raphael Mangueira | Creatives: Mateus Yanikian, Amanda Sanromã | 3D: Vitória Ferreira
Director: Ian SBF | Production: O2 Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.

Break the habit

A lot of people don't even realize the problems involved in paying things. They are used to standing in line to make payments, leaving the house to pay bills, carrying a wallet and so on. PicPay wants people to break the habit, showing that they can pay for everything in a different and much easier way. And to bring this message PicPay called the brand ambassador and famous brazilian popstar, IZA.

Client: PicPay | CD: Raphael Mangueira | Creatives: Mateus Yanikian, Amanda Sanromã | 3D: Vitória Ferreira
Director: Ian SBF | Production: O2 Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.

Break the habit

A lot of people don't even realize the problems involved in paying things. They are used to standing in line to make payments, leaving the house to pay bills, carrying a wallet and so on. PicPay wants people to break the habit, showing that they can pay for everything in a different and much easier way. And to bring this message PicPay called the brand ambassador and famous brazilian popstar, IZA.

Client: PicPay | CD: Raphael Mangueira | Creatives: Mateus Yanikian, Amanda Sanromã | 3D: Vitória Ferreira
Director: Ian SBF | Production: O2 Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.

Break the habit

A lot of people don't even realize the problems involved in paying things. They are used to standing in line to make payments, leaving the house to pay bills, carrying a wallet and so on. PicPay wants people to break the habit, showing that they can pay for everything in a different and much easier way. And to bring this message PicPay called the brand ambassador and famous brazilian popstar, IZA.

Client: PicPay | CD: Raphael Mangueira | Creatives: Mateus Yanikian, Amanda Sanromã | 3D: Vitória Ferreira | Director: Ian SBF | Production: O2 Filmes | Audio: Hefty | My role: concept, creative idea, film script and art direction.