This is Bruna

PicPay is the largest paying solution app in Brazil and to advertise it we hired one of the biggest stars in the country: Bruna Marquezine. Due to the lockdown we couldn't shoot our film in a studio, but that helped us to produce something unique: a psychedelic animation showing everything that our app is capable of. And the best part: our star didn't even had to leave her home.

Client: PicPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Henry Mandelbaum, Raphael Mangueira | Directors: Ralph Karam, Aline Lata
Production: Le Cube + LANDIA | Audio: Quiet City | My role: concept, creative idea, film script and art direction.

This is Bruna

PicPay is the largest paying solution app in Brazil and to advertise it we hired one of the biggest stars in the country: Bruna Marquezine. Due to the lockdown we couldn't shoot our film in a studio, but that helped us to produce something unique: a psychedelic animation showing everything that our app is capable of. And the best part: our star didn't even had to leave her home.

Client: PicPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Henry Mandelbaum, Raphael Mangueira | Directors: Ralph Karam, Aline Lata
Production: Le Cube + LANDIA | Audio: Quiet City | My role: concept, creative idea, film script and art direction.

This is Bruna

PicPay is the largest paying solution app in Brazil and to advertise it we hired one of the biggest stars in the country: Bruna Marquezine. Due to the lockdown we couldn't shoot our film in a studio, but that helped us to produce something unique: a psychedelic animation showing everything that our app is capable of. And the best part: our star didn't even had to leave her home.

Client: PicPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Henry Mandelbaum, Raphael Mangueira | Directors: Ralph Karam, Aline Lata
Production: Le Cube + LANDIA | Audio: Quiet City | My role: concept, creative idea, film script and art direction.

This is Bruna

PicPay is the largest paying solution app in Brazil and to advertise it we hired one of the biggest stars in the country: Bruna Marquezine. Due to the lockdown we couldn't shoot our film in a studio, but that helped us to produce something unique: a psychedelic animation showing everything that our app is capable of. And the best part: our star didn't even had to leave her home.

Client: PicPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Henry Mandelbaum, Raphael Mangueira | Directors: Ralph Karam, Aline Lata
Production: Le Cube + LANDIA | Audio: Quiet City | My role: concept, creative idea, film script and art direction.

This is Bruna

PicPay is the largest paying solution app in Brazil and to advertise it we hired one of the biggest stars in the country: Bruna Marquezine. Due to the lockdown we couldn't shoot our film in a studio, but that helped us to produce something unique: a psychedelic animation showing everything that our app is capable of. And the best part: our star didn't even had to leave her home.

Client: PicPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Henry Mandelbaum, Raphael Mangueira | Directors: Ralph Karam, Aline Lata
Production: Le Cube + LANDIA | Audio: Quiet City | My role: concept, creative idea, film script and art direction.