RecargaPay - Rethink the Obvious

In 2024 RecargaPay repositioned it's brand invinting people to rethink obvious choices in life, like their banking app or digital wallet.

Client: RecargaPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Willian Santaella | My role: concept, creative idea and art direction.

RecargaPay - Rethink the Obvious

In 2024 RecargaPay repositioned it's brand invinting people to rethink obvious choices in life, like their banking app or digital wallet.

Client: RecargaPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Willian Santaella | My role: concept, creative idea and art direction.

RecargaPay - Rethink the Obvious

In 2024 RecargaPay repositioned it's brand invinting people to rethink obvious choices in life, like their banking app or digital wallet.

Client: RecargaPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Willian Santaella | My role: concept, creative idea and art direction.

RecargaPay - Rethink the Obvious

In 2024 RecargaPay repositioned it's brand invinting people to rethink obvious choices in life, like their banking app or digital wallet.

Client: RecargaPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Willian Santaella | My role: concept, creative idea and art direction.

RecargaPay - Rethink the Obvious

In 2024 RecargaPay repositioned it's brand invinting people to rethink obvious choices in life, like their banking app or digital wallet.

Client: RecargaPay | CD: Aldo Fabrini | Creatives: Mateus Yanikian, Willian Santaella | My role: concept, creative idea and art direction.

Visual Identity

Rethinking the obvious also means rethinking how we do things. For example, why limit the brand's visual identity to just a few photo shoots a year when AI offers endless possibilities? With this in mind, we decided to build an identity driven by AI for photos, videos, music, and voiceovers.

Visual Identity

Rethinking the obvious also means rethinking how we do things. For example, why limit the brand's visual identity to just a few photo shoots a year when AI offers endless possibilities? With this in mind, we decided to build an identity driven by AI for photos, videos, music, and voiceovers.

Visual Identity

Rethinking the obvious also means rethinking how we do things. For example, why limit the brand's visual identity to just a few photo shoots a year when AI offers endless possibilities? With this in mind, we decided to build an identity driven by AI for photos, videos, music, and voiceovers.

Visual Identity

Rethinking the obvious also means rethinking how we do things. For example, why limit the brand's visual identity to just a few photo shoots a year when AI offers endless possibilities? With this in mind, we decided to build an identity driven by AI for photos, videos, music, and voiceovers.

Visual Identity

Rethinking the obvious also means rethinking how we do things. For example, why limit the brand's visual identity to just a few photo shoots a year when AI offers endless possibilities? With this in mind, we decided to build an identity driven by AI for photos, videos, music, and voiceovers.

OOHs Campaign

As a smaller player in a sea of competitors within the financial sector, RecargaPay understands that people often think of other apps before considering the brand's app. To change that perception, we've decided to say it out loud that we offer the lowest rates and the best credit card cashback — right in front of our competitors.

OOHs Campaign

As a smaller player in a sea of competitors within the financial sector, RecargaPay understands that people often think of other apps before considering the brand's app. To change that perception, we've decided to say it out loud that we offer the lowest rates and the best credit card cashback — right in front of our competitors.

OOHs Campaign

As a smaller player in a sea of competitors within the financial sector, RecargaPay understands that people often think of other apps before considering the brand's app. To change that perception, we've decided to say it out loud that we offer the lowest rates and the best credit card cashback — right in front of our competitors.

OOHs Campaign

As a smaller player in a sea of competitors within the financial sector, RecargaPay understands that people often think of other apps before considering the brand's app. To change that perception, we've decided to say it out loud that we offer the lowest rates and the best credit card cashback — right in front of our competitors.

OOHs Campaign

As a smaller player in a sea of competitors within the financial sector, RecargaPay understands that people often think of other apps before considering the brand's app. To change that perception, we've decided to say it out loud that we offer the lowest rates and the best credit card cashback — right in front of our competitors.

Capybara

Mercado Pago, a big competitor in the market, featured a campaign with a capybara saying that they had "the account that yields the most in Brazil". But they made a little mistake: forgetting about RecargaPay. Their tagline created the perfect opportunity to reinforce our concept with a quick, fun and segmented response campaign made enterily with AI tools for voice over, image and animation. The best part? It had zero cost.

The campaign says that their capybara had open an account in the wrong app, but she rethinked the obvious with RecargaPay and now have the account that truly yields the most.

This is Bruna

Mercado Pago, a big competitor in the market, featured a campaign with a capybara saying that they had "the account that yields the most in Brazil". But they made a little mistake: forgetting about RecargaPay. Their tagline created the perfect opportunity to reinforce our concept with a quick, fun and segmented response campaign made enterily with AI tools for voice over, image and animation. The best part? It had zero cost.

The campaign says that their capybara had open an account in the wrong app, but she rethinked the obvious with RecargaPay and now have the account that truly yields the most.

Capybara

Mercado Pago, a big competitor in the market, featured a campaign with a capybara saying that they had "the account that yields the most in Brazil". But they made a little mistake: forgetting about RecargaPay. Their tagline created the perfect opportunity to reinforce our concept with a quick, fun and segmented response campaign made enterily with AI tools for voice over, image and animation. The best part? It had zero cost.

The campaign says that their capybara had open an account in the wrong app, but she rethinked the obvious with RecargaPay and now have the account that truly yields the most.

Capybara

Mercado Pago, a big competitor in the market, featured a campaign with a capybara saying that they had "the account that yields the most in Brazil". But they made a little mistake: forgetting about RecargaPay. Their tagline created the perfect opportunity to reinforce our concept with a quick, fun and segmented response campaign made enterily with AI tools for voice over, image and animation. The best part? It had zero cost.

The campaign says that their capybara had open an account in the wrong app, but she rethinked the obvious with RecargaPay and now have the account that truly yields the most.

Capybara

Mercado Pago, a big competitor in the market, featured a campaign with a capybara saying that they had "the account that yields the most in Brazil". But they made a little mistake: forgetting about RecargaPay. Their tagline created the perfect opportunity to reinforce our concept with a quick, fun and segmented response campaign made enterily with AI tools for voice over, image and animation. The best part? It had zero cost.

The campaign says that their capybara had open an account in the wrong app, but she rethinked the obvious with RecargaPay and now have the account that truly yields the most.